pasote special edition blanco tequila
packaging design + art direction
To honor the refined production process of our pure handcrafted tequila, we selected a sleek yet masculine extra flint bottle with strong, broad shoulders. Silver foil is used throughout, including the strip label that highlights the production location as well as our spirit being 100% agave tequila.
With a woven and soft texture, our colorful label design was inspired by calaveras (sugar skulls) typically used on an ofrenda or gravestone during Día de los Muertos to represent a departed soul. Illustrated in the style of an Aztec god, the skull features vibrant colors typically seen in and around Mexico through its architecture, festive celebrations, and arts.
PHOTOGRAPHY: BRAD KNIPSTEIN
