uncle val's package refresh
packaging design
Inspired by bitter bottles from the 18th and 19th century, Uncle Val’s bottle possesses strong, tapered shoulders. The label is also reminiscent of old world spirit labels, featuring an ornate cursive font, a tastefully understated color palette and a Roman coin styled illustration of Uncle Val. Each bottle will have one of three bottom labels featuring some of Uncle Val’s more notable sayings. Together, the bottle, labels and, of course, gin evoke a dedication to craftsmanship that is still very much alive in the old world of Uncle Val’s Italy.
before / after
BEAUTY PHOTOGRAPHY: STEVE SIMAR
LIFESTYLE PHOTOGRAPHY: BRAD KNIPSTEIN
