guinigi wines
branding, packaging design + art direction
The verdant valleys and hills of northern Italy are beloved for their rich culture and wonderfully nuanced wines. Here, you will find la Torre Guinigi, rising over an ancient city, adorned with distinctive holm oaks. Our family roots run deep in this storied land, and we honor that heritage with Guinigi wines. Like the oak trees that symbolize strength, beauty and renewal, it is our belief that each new vintage will inspire a sense of awe in you.
In order to illuminate the soft golden color and stand out amongst other Prosecco brands, a flint bottle was used. The pearlescent black label features a laser-cutout of the Guinigi tower which shows the wine level as it descends. Bridging the historical Northern Italy ties with our present-day family, the Guinigi logo shines with gold foil in addition to a touch of celeste blue along with modern tactile geometric shapes.
PHOTOGRAPHY: UNTAPPED MEDIA
