cedar + salmon
branding, packaging design + art direction
Each label celebrates a harmonious relationship that has long existed between the land and its people in the Pacific Northwest. The idea was to feature a macro illustration from nature that takes a moment to realize what you're looking at. The imagery is intended to intrigue the consumer and compel them to pick up the bottle to have a highly tactile experience. The sculpted emboss brings depth, texture and life.
PHOTOGRAPHY: BRAD KNIPSTEIN
